“Working with Matt and the Tack Studio team was an all-round fantastic experience.”
Jason Fisher
Co-Founder, Flight Story
Stock footage ain't so bad.
The BBC’s newest Dragon recorded the voiceover himself, drawing on his personal experience to explain the inspiration behind the clothing line.
The designs themselves were super dark and emotive so, of course, we wanted the films’ visuals to match. We trawled through hundreds of stock video clips and combined them with some bespoke 2D and 3D animations and some pacey editing to help tell the story of each design concept.
As the visual style was heavily reliant on black and white, we threw some chromatic aberration on top which added some welcome colour back into the mix.
Oh, and as predicted — the merchandise sold out in minutes so we must’ve done something right!
That’s it for this one. Not to worry, there’s plenty more to see.
